Helan

Helan
Herbs, flowers, extracts…today they are all welcomed
by the market, but in 1976, when Helan was created with the
precise aim of producing natural cosmetics and body care
products, genuine traditions and centuries old knowledge of
herbs seemed to have been forgotten, pushed aside in a
frenetic rush towards modernism.

Only infinite trust in the healthiness of a world seen in a
natural key has convinced Helan of Genoa, Italy to produce
cosmetic and body care ranges made from plant oils and
extracts, essences, honey and scented waters. These
ingredient impart a sense of well-being and beauty, thanks
to the wealth of their main ingredients and their affinity
with the skin.

HELAN is an acronym made with the words “Helios (sun)
and “Animus” (soul, spirit). Thus, sun-filled
soul, to signify that the company’s spirit must be
clear, warm and full of energy like the sun, the source of
all life.

The quality of Helan products is the precious fruit of the
union between; nature, millenary tradition, scientific
research and up to date technological solutions. At the
same time, Helan has always collaborated with the Italian
associations that defend animal rights and in 1998 the
company joined the first International “Not Tested on
Animals” Standard promoted by the LAV
(Anti-Vivisection League). In 2004 it obtained the ICEA n.
002 Certification (Institute for Ethical Environmental
Certification) and the right to use the international
“Stop Animal Testing” logo on all its packaging.

Only to give further examples of Helan’s care for the
environment and life on this planet, the company has joined
the Clean Energy program. This certifies that Helan
respects the environment because every single Kwh of
electricity used by the company is produced from renewable
sources of energy without the use of fossil fuels (verified
by the international DNV organization).

Helan was the first company in the herbalist sector to be
able to affirm that their business is based on combining
the natural riches of plants of the earth for its cosmetics
and body care products, however maintaining respect for the
animals and the environment. A choice of Helan
preparations is one for the union of nature and science and
a product made with care and excellence.

Helan offers many herbal based product care lines, one of
those being Vetiver and Rum, which boasts a swarthy and
woodsy scent for men, with the spices of the Caribbean and
European vetiver interwoven to make a splendid addition to
any man’s bath and shaving needs.

Emozione Blu is the newest addition from Helan of Genoa.
For gentleman, Emozione Blu brings the freshness of
Bergamot of Calabria and Sicilian Lemon, as well as Florida
Grapefruit and Eucalyptus of Corsica, into its fragrant
bouquet. The breez wafting from Ionian algae soon takes
over and blends with the heart of the fragrance, Egyptian
Jasmine. It is then softened by sub-Alpine Violet. The
final notes of Texas Cedarwood and Haitian Vetiver merge
with the unique mossy notes that blend into the natural
scent of skin and warm sensuality. Emozione Blu conjures
up the memories of days in the sun, on the blue sea, with
sand and wind.

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Jacqueline Dubowsky is a self-confessed bath product
enthusiast who has spent 12 years trying all the potions
and bath preparations the world has to offer. She
publishes a monthly Bath and Body Care newsletter available
at her website, TheSoapBar.com. To find out more about
Helan products, visit
http://www.thesoapbar.com/helan.html