North America's 85+ million ageing baby boomers are facing
the 'use it or lose it' proposition when it comes to their
sexual health. Complaints of low libido are on the rise due
in part to the millions of women entering their menopause
years.
Drug companies are pouring millions of dollars into finding
a chemical solution for low libido in women. They have
their sights on the huge opportunity provided by the ageing
boomer demographic, but they may not have the long-term
health of women in mind.
For example, Proctor and Gamble's Intrinsa patch was
rejected by the FDA for safety concerns, but received
approval for sale in Europe. Intrinsa is being hailed as
the 'pink Viagra'. But along with the promise of better
sex, it just puts more chemicals into a women's bloodstream.
Unfortunately, a woman's sexual response is intricately
more complicated than a romp between the sheets. Most sex
therapists agree that low libido in women is often
emotionally based, caused by stress, relationship issues,
lifestyle and just plain tiredness. The solution is not a
pharmaceutical drug. Women are increasingly suspicious of
taking drugs to manage their sexual health, especially
after all the controversy over HRT.
Medaro Medical Ltd, a UK-based firm founded by sexual
health advocate Liz Paul, has been working in the area of
female sexual dysfunction and the problem of low libido
from a psychosomatic approach. The company funded research
in molecular chemistry and engineered a sophisticated aroma
designed to trigger the mood centers of the brain using the
sense of smell. The aromas are delivered to the nose of the
user through a small non-transdermal patch worn on the
wrist.
"Few women think about having sex after a stressed out day
at the office," says Paul. "Women are not looking for a
female version of Viagra. We first need time to relax which
can then trigger a change of mood. That's exactly what
libido aroma patches are designed to do."
The patch contains an aroma that mimics the effects of
dopamine, the brain's natural feel good chemical. It has
been reported by Professor Helen Fisher, of Rutgers
University in the US, that during the early stages of a
relationship, which involved increased physical intimacy,
the levels of norepinephrine and dopamine are increased in
the brain.
The Scentuelle aroma replicates the shape, size and
properties of a dopamine molecule. By smelling the patch on
a regular basis during the day, the belief is that levels
of dopamine are increased. The aroma reaches the smell
receptors in the limbic area of the brain via the olfactory
system, rather than via the bloodstream, so there is no
possibility of any side effects.
Each sexual libido-enhancing patch contains a complex scent
formula that subtly enhances sexual thoughts, feelings and
desire. Wearing a libido patch is a helpful way for women
and men to renew their feelings of intimacy and desire
without the worry of harmful drugs.
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Luke Vorstermans is the founder of The Sense of Smell Lab,
a world leader in the development of innovative products
that use our sense of smell to influence behavior, trigger
memories, manage cravings, enhance moods and improve sexual
health. To learn more about enhancing your sex drive, go
to http://www.scentuellepatch.com
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