History Of Enhancers

The tremendous success of Viagra created a market for
erectile dysfunction treatment: Cialis and Levitra have
since come along, with more, similar treatments possibly to
come. Viagra's success also created another niche market:
intimacy enhancers. It's a good bet that Viagra was never
intended to provide inspiration for an enhancement niche,
but inspire it did, and today an entire market, filled with
dozens if not hundreds of products, exists as a result.

Interestingly enough, intimacy enhancers certainly owe
their existence to a misuse of Viagra. Millions of men
were, and perhaps still are, using Viagra as some form of
aphrodisiac. The thinking went, apparently, that if Viagra
treated erectile problems it must work as a male intimacy
enhancer additionally. So some men -- lots of men actually
-- gave Viagra a try as an enhancer. This sort of
underground usage of Viagra became a phenomenon: it also
indicated the presence of a market -- for male enhancement
at the least and perhaps for all types of enhancers -- and
someone somewhere, prudently, was watching and listening.

Every early intimacy enhancer was produced and marketed
similarly: they were specifically made for enhanced
intimacy and not for the treatment of enhancement
dysfunction; and they were nonprescription. Enhancers were
sold exclusively through mail order, and became a
considerable presence on the Internet as the Internet
developed and grew. A number of the nonprescription
enhancers would probably claim themselves as the "first"
enhancer on the scene. Perhaps the distinction belongs to
MagnaRX; perhaps not. MagnaRX is certainly one of the older
of the enhancers being sold today.

Early versions of intimacy enhancers were just about
universally taken in some sort of oral form: capsules
often. As time passed, however, topical enhancers were
introduced, and today the topical enhancers seem to be the
most popular enhancers used. The enhancement market has
also expanded: beginning enhancers were for males only.
There are enhancers now that are exclusive to women, though
the majority of product continues to be made for men.

The marketing for enhancers is growing, to the point where
a popular enhancer, Orexis, is now advertised on cable and
late night television. Still, the majority of enhancer
marketing occurs in online form, with some print media
publicity as well. The almost overwhelming television
marketing presence of the prescription erectile dysfunction
treatments raises some question about why nonprescription
intimacy enhancers don't have more of a television
presence. Perhaps it's because of the cost of television
advertising, or perhaps it's because commercial enhancers
aren't oversight regulated, or perhaps it's due to
something else altogether.

Like most everything else, the cost of enhancers has
achieved a common baseline over time: nonprescription
enhancers now typically cost between $49 and $59 for what
is generally considered to be a month-long supply.

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Zinn Jeremiah is a freelance writer. Read additional work
by Zinn at http://www.hubonline.biz/website-content.htm .
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