Its three o’clock in the morning and you can not seem
to sleep. So you turn on the TV and see an infomercial
for some fitness equipment. You might be seeing a
celebrity who you know and like endorsing the product.
Or, you will see unbelievable before and after photos of
people who like you struggled with getting fit. You see
women who have struggled with weight all their life, or
have recently had children and can’t seem to get fit
again. These commercials make promises that you too can
lose weight without doing any work by buying the product.
But do these products work or are they preying on you and
your struggles?
One of the most played infomercials you might see are for
Electrical Muscle Stimulators (EMS) these are the
commercials that show women and men with rock hard abs and
give the impression that you can lay out in the sun all day
wearing an EMS around your abs and in no time, you too will
have flat, hard rock abs. Guess what, there is no
evidence that EMS will improve strength or weight loss and
to say that you can flatten your abs without any exercise
is simply not true.
You will also see infomercials for fitness products that
promise you results by working out for three minutes a day.
The truth is, there is just no way you can lose weight
with only three minutes of activity a day. Recent studies
have shown that you have to exercise for at least 45
minutes a day to burn fat. Some studies even recommend
that you double that amount to at least 90 minutes.
Perhaps one of the biggest infomercial scams has to do with
abs machines. There is not a woman out there who has not
wished they had the rock hard abs they see on celebrities
and models. Due to this, there is an overwhelming amount
of abs equipment on the market today and infomercials are
taking full advantage of this and making empty promises.
There is no way possible one machine would can get give you
rock hard abs. Also look at how a lot of the machines are
designed. A majority of them mimic the motions of
crunches. Plus you can not tighten your abs alone with
just doing one thing. Sure those machines might help
build a lot of muscle, but you need to get rid of the layer
of fat that is overlaying them. In order to do that you
need to have a good cardio routine.
Not all infomercials are scams though. There is some
really good as seen on TV fitness equipment, especially if
you are tight on cash and want to have some fitness
equipment. Some of the Elliptical trainers you will see
will give you a good low impact cardio work out. Some of
the weight training equipment will work good for you also.
A rule of thumb is to avoid anything that promises your
pounds to melt away in just minutes a day. You can not
lose weight in just minutes. No infomercial is going to
give you the secret to getting fitness results. You
already have the secret, do not let the infomercials tempt
you with short cuts.
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