Do you know how many fat loss products are on the market
today? That is because none of them work!
And how do I know that none of them work? I've pretty much
tried them all! Powders, pills, shakes, juices, foods,
machines, tapes, books, DVDs, creams, ointments - all
promising quick, painless, long-lasting fat loss. All
backed by scientists, doctors, research, real-life examples
- and all a bunch of crap!
Take the tried and true "medical doctor endorsement." Well
now, if a licensed, practicing doctor is willing to endorse
a product backed by extensive scientific research, then I
can assume that is safe and effective, right?
Dateline NBC created a pill that promised to not only
moisturize your skin, but take away lines and wrinkles. The
pill contained a secret ingredient - Nestle Quik. They took
the pill to a doctor to ensure that it was safe and
ineffective - to verify that Nestle Quik would not actually
support these claims.
Then they gave it a fancy name, found an infomercial
producer who would market it. The producer said that as
long as the product worked for 1 out of 4 people (or the
people thought it worked), they could build a business on
that. They secured testimonials from people who claimed it
worked - people who later admitted they were either
out-of-work actors looking to catch a rising star, or that
the producers pressured them into saying something or that
their words were twisted.
The clincher? They found a medical doctor who was willing
to endorse the product! Without reviewing any clinical
trials, without scientific proof, and without trying it
herself, this doctor was willing to go on camera (for a
fee, of course!) and endorse the product - while on a
hidden camera she admitted that she had never seen the
product, didn't know if it was a tablet, capsule or cream,
and only read the ingredient list. She then later claimed
to provide the endorsement as a favor to someone at the
infomercial company. How's that for integrity?
While this story was focused on a skin care supplement, it
could've easily been a fat loss supplement, and I don't
think anyone would be surprised if some of the fat loss
products available today followed the same sleazy
development path. Before you buy anything with claims that
seem too good to be true, do your homework. You should
easily be able to find reviews from previous users or
research studies with a simple Google or Yahoo search,
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Matt Lisk is a fat loss expert who has used his knowledge
to lose over 70 pounds of body fat, reduce his body fat
percentage to under 10% and to resolve a variety of health
issues he was experiencing. He is the author of Lean State
University's Fat Loss 101 Newsletter at http://leanstate.com
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