How do bodybuilding supplement companies get away with it?

How do bodybuilding supplement companies get away with it?
In my previous articles, I've made no bones about the fact
that bodybuilding supplements are not necessary for you to
gain muscle. I've made the point repeatedly that you can
build a large amount of muscle naturally and safely without
supplements (and definitely without steroids).

In this article, I wanted to tackle an interesting question
that came up recently in one of my conversations. Namely,
why do supplement companies do so well? First of all, what
I want to say applies mainly to the bodybuilding and
weightlifting industries. I'm not referring to general
supplement products such as vitamins, minerals, probiotics,
etc. Some of this may indeed apply to these kinds of
supplement companies, but I think in general they tend to
be more legitimate than bodybuilding supplements. So I
really want to focus on weightlifting supplements
specifically.

To find out why bodybuilding supplements are not necessary,
you can check out some of my other articles. There are
also some great comprehensive programs that teach you how
to build muscle effectively without any supplements.
However, let's get back to the question of why they're
successful.

Bodybuilding supplement companies have had a great success
because most people tend to look for the easy way out.
Even though natural bodybuilding is a cheaper and probably
more effective way to build muscle, it isn't as glamorous.
After all, if you could take a pill every day that would
magically deliver muscles without having to do any of the
work, that would be a pretty good deal wouldn't it? The
problem is that this kind of scenario doesn't really exist
in the real world.

There are couple scenarios which tend to occur when people
use bodybuilding supplements. The first possibility is
that the trainee experiences significant gains which he
then attributes to the supplements. Even though his
workout routine and nutritional plan may have been mostly
or even solely responsible for his results, it's easy to
think that the bodybuilding supplements have done most of
the work.

The other likely scenario is that people will not
experience any major results because they'll rely too
heavily on the supplements. In this case, the trainee will
probably jump from one supplement to the next trying to
find the magic bullet. In the end, the company continues
to make money because this new trainee keeps looking for
the easy way out. And of course, if this aspiring
bodybuilder ever figures it out, someone else will step in
his place and send more money to supplement companies.

The bottom line is that supplements are not necessary for
you to build a muscular physique. Relying on muscle
building supplements can leave you disappointed and broke!
Do yourself a favor and find a comprehensive muscle
building program that teaches you how to build muscle
naturally.

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If you would like to learn more about how to build lean
muscle, visit Jon Cardozo's Web site at
http://maximum-muscle-gain.com . Learn the secrets to
building a muscular physique and avoid the myths of the
bodybuilding industry. Brought to you by Jcardozium.