New Generation of Behind The Ear Hearing Aids

Hearing loss is a common condition that affects adults and
children. 1 in 3 people over the age of 60 have hearing
loss. However, a growing number of young people (in their
30s and 40s) are suffering from hearing loss caused by
excessive noise such as loud music, motorcycle engines and
loud nightclubs. Yet, many people refuse to wear a hearing
aid because it makes them look old.

In view of the stigma associated with hearing aids,
manufacturers redesigned their products - targeted at the
baby boomers - to look more hip and cool. New behind the
ear hearing aids now come in various shapes and attractive
colors. They are now smaller and hardly noticeable. When
you do see them they often just look like an ordinary cell
phone or Bluetooth ear piece.

Along with the newer sleek designs and colors of behind the
ear hearing aids comes a new wave of technology. This
advanced technology provides state of the art features,
making behind the ear hearing aid a must have gadget that
the baby boomers don't mind wearing.

Phonak and Oticon are two of the leading manufacturers who
have revamped their behind the ear hearing aids to appeal
to the baby boomer generation and first time users.
Phonak's new Audeo Personal Communication Assistant (PCA)
is a sleek new behind the ear hearing aid that comes in 15
attractive color choices. The state of the art features
include Crystalsound, which is extended high-frequency
amplification, and Digital SurroundZoom the best
directional microphone system. The unique shape and award
winning design gives behind the ear hearing aid a fresh
look.

The Oticon Delta is designed for those who want high-tech
features in a sleek, modern behind the ear hearing aid.
The Delta uses Artificial Design (AI) which functions much
like the human brain by automatically making thousands of
minute adjustments to keep the sound perfect. It uses
directional microphones to help reduce unwanted noise. It
comes in a wide array of colors making it not only a great
hearing aid device but also a cool one. The new Delta
triangular shaped hearing aid was named one of the best
inventions in personal electrics at the 2007 Consumer
Electronic Show.

Behind the ear hearing aids require little fitting
adjustment. So you can buy one "off the shelf" and then
make the necessary amplification adjustments. There are
numerous adjustments that can be made via easy connection
to a computer by your hearing care professional.

The new behind the ear hearing aids are making a strong
comeback in a market that is catering more and more to
younger people with hearing loss. The state-of-the-art
features, unique designs and colors certainly make behind
the ear hearing aid a popular choice not only among the
baby boomers, but also the older people. The new open fit
hearing aids are certainly discovering a new place in the
market.

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For people with hearing problems, getting quality hearing
aids can open up a new world to them. The new style of
behind the ear hearing aids are more discreet, fashionable
and high tech, making them a good choice for the young and
old. Check out our top resources on best hearing aids at
http://www.abouthearingaid.com/home