Struggling To Find Clients For Your Complementary Therapy Practice?

The most common complaint I hear when I talk to any kind of
alternative or complementary therapy practitioner is 'I
can't get enough new clients'.

Given that there are around 250,000 complementary
therapists in the UK alone, it's not surprising that they
can't all find enough work to keep themselves busy. But the
biggest issue most of them face has nothing to do with
their skills as a therapist. Most have been well trained,
have the interests of their clients at heart and are able
to do a brilliant job for them.

The problem is that, when they decided to make the change
from a regular job to being an alternative practitioner,
they forgot about one thing. They were also making a change
from being an employee to running their own business. That
is a HUGE change, even if you stay in the same line of
work. But when you factor in a change of profession, it's
no wonder that this double whammy catches out so many
therapists.

You are only in business if the telephone rings regularly.
To make that phone ring, you may have to spend many weeks
promoting yourself and your new practice. You may have to
spend 100% of your time for the first couple of months,
then half your time for the next three or four months. Most
practitioners find that a daunting prospect. They don't
like doing it, and they need some cash now to start paying
off their college bills.

To keep your overheads low and your credibility high, find
an existing clinic where you can rent a room. If their
services are complementary to yours, all the better as you
can cross-refer clients to each other. Once you have a
base, use notice boards in cafes, adverts in shop windows
and fliers in any local businesses that will take them.

Next, you need to start building your online presence.
There are lots of low cost packages around where you can
use a template design and have control of the content
without having to go to a programmer each time. Focus on
the benefits that you offer, include some testimonials from
early clients and learn about Google adword campaigns to
send targeted traffic to your site. Then look at some of
the latest 'social marketing' sites such as Youtube and
Myspace to spread the word about what you do through viral
marketing.

Sound like a lot of work? We haven't talked about your
database, direct mail, referral systems, autoresponders or
conventional advertising yet. It's all too much for a
single article, so to see what lessons I've learned in
growing National Nutrition Clinic from a standing start to
one of the UK's leading integrated medicine clinics
conducting 10,000 patient consultations a year, please
follow the link below and sign up for the report.

Here's to the success of your complementary therapy
practice.

Graham Rowan

----------------------------------------------------
To Receive This Seven Part Report Without Charge please go
to:
http://www.SucceedinPractice.com
Helping You Succeed As A Complementary Practitioner