Wednesday, October 10, 2007

Why Diets don't Work

Why Diets don't Work
With so many diets and weight loss products available
today, you would think that obesity and weight related
problems would be a thing of the past. However the fact
remains that weight related problems are on the increase at
an alarming rate. This is clear proof that dieting in its
conventional form just won't work for the majority of
people who are overweight.

Look for weight loss products on the internet and you will
see hundreds of companies making ridiculous claims about
the products that they are trying to offload onto you. In
their adverts they will throw in words like:

Amazing, New, Fantastic, Incredible, Revolutionary,
Astonishing, Astounding, Guaranteed, Breakthrough,
Scientific, Extraordinary.

These words are meant to appeal to your desperation to lose
weight, and sadly they often result in people handing over
their money for products which are never going to work for
them. Try to think of how many weight loss products you or
people you know have purchased in the past that haven't
worked. I'm sure you will know what I am talking about.

You will also find that many companies offer endorsements
and scientific data from so called medical professionals.
Most of these professionals are well paid for their
endorsements. Think about it, if I said to you that I would
pay you ten thousand dollars just for saying my product was
great, would you refuse to take my money?

People see these extraordinary claims and think "wow! This
could work for me; look at all the scientific evidence". So
they hand over their cash and in a month or so they find
themselves back to square one.

If you look closely you will find these words hidden away
somewhere in the advertisement "results may vary". You will
often have to look hard for these words, but I can assure
you that they will be there.

This is a clever way for companies to wash their hands of
any accountability. If they are so sure that they can
deliver what their advertisements promise why do they need
to add these words? They do it because they know that what
they are selling is not going to work for the majority and
if you complain they can say "it does say in the small
print that results could vary".

Be very way of companies that promise you miraculous
results because weight loss doesn't come under the realm of
miracles. The fact behind weight loss is a simple one:

Burning more Calories than you Consume equals Weight Loss

There is no new method or product that will change the
formula above. It has always been that way and it will
always be that way, regardless of what people try to sell
you.

The main problem that people have is not losing weight, but
keeping the weight off. The very word 'diet' conjures up
something of a temporary nature. You go on a diet for a
certain length of time, maybe lose some weight, you feel
happier, and then you come off it. Soon the weight comes
back, and you go through the same process again and again,
until you finally just give up.

Dieting is a short term solution for what is often a long
term problem, so it is not an effective method for weight
loss in the long term. The reason why dieting will never
work in the long term is because most diets are based on a
large cutback in calories. If you are used to a certain
lifestyle it stands to reason that any drastic change will
be an unexpected shock to your body and mind. This is why
it is so hard to stick to a diet.

When you take up jogging for instance, you will not be
capable of running a marathon in a few weeks. Your body and
your mind will need time to adjust to what you are doing.
When it comes to losing weight people expect to see long
lasting results in a short time. This is never going to
happen as you are not giving yourself the time to adjust to
the new methods.

If you are used to eating 4000 calories a day and you drop
down to 2000 a day, what do you think will happen? You may
struggle through for a week or two but your body and your
mind will fight you every step of the way until you give up
and go back to eating 4000 calories a day.

If however if you were to just cut your calories by 250-400
a day, it would be much easier as it won't come as such a
shock to your body. It will be able to handle this
adjustment without too much complaint. After about a month
or so your body and your mind will get used to this loss of
calories, and then you make another small adjustment.

You need to ease yourself into making changes to your diet
and exercise if you want to succeed in losing weight for
good. A quick fix is never going to be the answer, simply
because no matter what you see advertised, there is no
quick fix. Accept this and then you will be able to lose
weight without torturing yourself.

Forget all the fad diets and all the rash promises that
companies make to you. At the end of the day everyone who
is in business wants your money and many unscrupulous
companies will promise you the earth to get it.

Deep down you and I both know that losing weight can be
difficult and it is not something that you will succeed at
in a matter of weeks. Accept the fact that it took time for
you to get where you are today and accept the fact that it
will take time to change that situation.


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To find out more on how to reach your goals for losing
weight permanently go to http://www.easierwayz.com

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